The federal government has rescinded its approval for a company's plan to sell powdered alcohol.
Just add a little water - there you have it, a shot of vodka. A lot of people see danger in what is being called Palcohol, powdered alcohol. Mothers Against Drunk Driving Houston affiliate director John McNamee calls this just another one in a long list of alcohol fads. He says the question is simple:
“Would this product be attractive to youth,” he asks. “So, MADD is encouraging parents to talk with their teens about the dangers of underage drinking.”
The product’s makers say you could sprinkle the stuff on your eggs in the morning to give them a little more punch to start your day. For an immediate rush, it could be snorted. Those selling points are actually setting off alarms at MADD. In a way, it’s not really anything new, they say.
“This is just another in a long list of alcohol fads,” McNamee explains. “We have seen vaporized alcohol, whipped cream alcohol, caffeinated alcohol.”
In a late development, the Alcohol and Tobacco Tax and Trade Bureau says the approval was issued in error, and the makers of "Palcohol" will have to re-submit their labels.