Even if you don't watch you need to realize college football is a big deal in Texas. The Longhorns have their own TV network and the school's sports bring in more than a billion dollars each year -- until this one.
Texas economist Dr. Ray Perryman says it's a big deal for the big cities and the small towns.
"It is a significant part of the fabric of these communities but it's also a huge revenue generator as well."
If not for football would many of us ever have a reason to go to Prairie View, for example?
"Everyone is feeling this, this is not something anyone gets to escape in any way; it's just that football is such a vital part of the culture of Texas that I think this is getting a little more attention than some of the others."
So far, two of the power conferences have cancelled fall football and the remaining three could follow suit.
"Knowing Texans and knowing their love for football I suspect that once they are able to play again, whatever time of year it is, you'll see a lot of excitement spring up and a lot of positive things happen with it."
Sadly, even if football does return in the spring, many of the bars, restaurants and motels that count on it may not survive the winter.
Texas towns with college football will suffer and the small towns may get the worst of it. There may not be much reason to visit Nacogdoches if the Stephen F. Austin Lumberjacks aren't playing.