Amazon is grateful for every purchase you make, and they especially hope you have a drink or two or more before you shop.
A survey finds shoppers spend more than $400 a year beyond their original intent if they have imbibed, roughly twice what had been spent the year before, to the collective tune of $48 billion in 2018.
“This is actually a ‘thing,’” says shopping expert Trae Bodge. “People are sitting at home having their glass of wine and then they hop online and do tend to overbuy in a lot of cases.”
Amazon gets the bulk of that. 85% of drunk shoppers get a little finger happy when visiting America’s favorite online shopping hub. Ebay is the number two choice at 21%, and Etsy is third at 12.
“Obviously alcohol reduces your inhibitions. It’s those inhibitions that tell you to stop. If you’ve had a couple glasses of wine or a cocktail you just might be more likely to overdo it,” Bodge adds.
Food is the favorite choice at 61%. Clothes and shoes are the next most popular choices.
Gen X spends three times as much on drunk shopping as Millennials do.