Just about everyone uses the internet which makes it a big target for advertising. But, a new device could change all that.
It's called the AdTrap and is a simple device that plugs into your internet connection between your modem or router and your computer. AdTrap then blocks all those pesky ads that slow your browser down, run at the start of videos, and expand or pop-up.
Julie Russell is the CEO of AdTrap and says the device is easy to install, "It's a direct plug-in and then plugs into the computer and you are up and running literally within two minutes."
Bill Fogarty is chairman of the marketing firm FKM Agency and says unlike the Hopper by Dish Network, there may not be anything advertisers can do to stop this device, "If somebody has a device that wants to eliminate the BMW car going across your computer screen, I can't think of any reason why a court of law would interfer with that."
In fact, Russell says AdTrap is teaming up with advertisers because the AdTrap allows users to select if they want to see certain types of ads. Russell says this can provide a great opportunity for advertisers to target their audience.
The AdTrap is now starting their second production run. Julie Russell does say the current price of $139.99 is likely to come down in the near future as more devices are sold.