Talk Radio Host recovers after Sandra Fluke controversy
Rush Limbaugh seems to have recovered from the Sandra Fluke controversy of a year ago. The company that syndicates the show says they've found new advertisers to replace the ones that left. Perry Michael Simon of All Access told KTRH how it happened.
“There are always advertisers who think they have an opportunity. In this case the opportunity is what they are calling entrepreneurial advertisers,” Simon said.
Simon is referring to advertisers like LifeLock and LegalZoom. Simon says this tactic isn’t a surprise to anyone in the radio industry.
KTRH’s Michael Berry says advertisers have to know what they're getting into when they sponsor a show that makes waves.
“We are very clear with folks that sponsor my show. I tell them that the show is raw, honest and candid. If they can’t handle that they shouldn’t start with us,” Berry said.
Berry says being up front like that has worked for him.
“We don’t lose advertisers. I don’t want people advertising on my show that don’t believe in my message,” Berry explained.
Berry said the people that sell Limbaugh’s show finally got it right after the hit the show took a year ago.
“They’ve begun to understand their business model better. Before they were selling the show based on how many people were listening. Now they are selling it based on results,” Berry explained.