If you want to win an argument, be more confident and louder than your opponent. Researchers at Washington State University say they've confirmed "the caveman approach" by studying social media.
Houston clinical psychologist Ed Reitman says, sure, in the short term that works.
"Short term you will find that this approach gets you immediate results."
But Dr. Reitman says in the long run, sometimes a win is a loss.
"Their resentment grows; a feeling of being subjugated; a feeling of 'this person is controlling me.'"
Dr. Reitman says winning arguments in this way, in a relationship, will usually lead to a loss in the long term.
The researchers also claim, when it comes to online arguments, it's better to be popular than correct.