Houston Mayor Annise Parker and others are hailing Tuesday's announcement that the city will host it's third Super Bowl in 2017 as a way to showcase a new and improved Bayou City.
“This isn't just a great weekend in Houston, its a two-week festival that will draw up to one million visitors to Houston,” Parker said during a hastily called press conference.
Officials already are counting the tax revenue from hotels, restaurants and retailers. The total economic impact is projected to be roughly $350 million.
However, even Parker, the city controller during the 2004 game, admits the additional tax revenue isn't much.
“It was about $3.2 million into the city,” she said. “And the actual cost to the city was $2.3 million.”
Local companies will be pressed too. The mayor says they'll need to step up with another $10 million just to help pay for hosting the game.
Some KTRH listeners however, tell us they tried going to the big game in 2004, but the prices were outrageous, not to mention the traffic.
“One ticket I looked for was over $1,000, and it wasn't even close, it was just to get in,” said one woman. “Tailgating was even expensive, and I couldn't even come close because traffic was horrible.”
Then there's the price for NFL Experience, merchandise, trying to get a table in a restaurant, and again traffic.
“Its great for the city, just don't go the Galleria because we know what happened last time,” one man said.
He was referring to the crush of poeple trying to see LeBron James during the NBA's All-Star weekend back in February.
Most said they're happy for the city, but they plan to just stay home and watch the commercials.