Market Already Surpasses Last Year
The explosion in popularity of smartphones and tablets has created an even bigger market for the primary content on those devices...applications, or "apps." The global app market is surging, with more than 13.4 billion downloads during the first quarter of 2013 among the major app stores, according to the research firm Canalys. In fact, the top four stores, Apple's App Store, Google Play, Windows Store, and Blackberry World have combined to rake in $2.2 billion in revenue so far this year.
Jason Taylor with the software development company Code Authority says the most common apps are to be expected. "Facebook, Skype, the Google Search Widget, Pinterest," he tells KTRH. But there are more unique ones as well. "There are apps that can control the lighting and temperature in your house if you have the right equipment," he says. Code Authority is holding a nationwide contest to find the next great app idea. Taylor cites an example of a 17-year-old in England who developed an app and sold it to Yahoo for $30 million. He says many businesses are scrambling to get in on the app trend as a way to reach more people. "I think every business has a way to reach out to customers or even automate its own internal processes by leveraging this platform."
Apple still leads the way when it comes to revenue in the app market, with 74% of the total revenues this year. However, Google Play has the majority of downloads, with 51%. The bottom line: apps are hot, and it's opened up an entirely new creative and business market. "It's booming right now," says Taylor. "And everybody, whether in business or just for personal use, everybody I talk to has an app idea that they would like to see developed."