A new barbie doll is causing quite a stir. The Mexico barbie comes dressed for a fiesta, carries a Chihuahua, and of course, her passport.
Critics like LULAC's Luis Vera say the doll represents a cultural insensitivity rather than an educational tool as Mattel claims.
“Its one thing to make a Latino looking Barbie, that's fine,” says Vera. “But this to them is a joke by giving her a passport and Chihuahua dog.”
Its a joke Vera and other don't find very funny.
“Mattel has 20 million things to worry about other than what the immigration issue is,” Vera tells KTRH News. “Whoever created this thing, knew exactly what they were doing and how they were doing it.”
But Johanna Torres of MamasLatinas.com disagrees, pointing out it is part of Mattel’s larger international series called it's “Dolls of the World.”
“She's just part of a mix of wide cultural landscape, its not like she's the only one,” says Torres.
In fact, China Barbie comes dressed in silk alongside a Panda, and French Barbie wears a beret and comes holding a basket of baguettes.
However, Royalyn Reid at Consumer & Market Insights says timing is everything.
“Mattel has to weigh out what's worse, the backlash that they're getting now or postponing the launch,” says Reid.
Reid says the controversy itself, shows how divided we are as a country.
“Is it truly a reflection of the Mexico doll, or is it about how we're really feeling and what's going on in our country?” she asks.