City Rolls Out New Version of Glen Campbell Classic
Galveston is looking to the past for a summer tourism boost. The city's Convention and Visitors Bureau has purchased the rights to Glen Campbell's 1969 hit "Galveston" and remade it for a new promotional campaign. The song, written by Jimmy Webb, has been associated with the city for years but will now be part of its official marketing campaign. Leah Cast with the Convention and Visitors Bureau can't believe they didn't think of this before. "Whenever we go to trade shows people come up to our booth and the first thing they do is start singing 'Galveston, oh Galveston,'" she tells KTRH. "So we thought how iconic and how great that people already associate our destination with this song."
The new version is more upbeat than the original, with vocals over acoustic guitars and drums. The idea is to call attention to Galveston's rebirth after the Island was devastated by Hurricane Ike back in 2008. "We're doing better than we were even before Ike," says Cast. "We've surpassed those numbers and we have so many new attractions, we've spent more than $100 million on new and improved attractions over the past few years." Among those are the Rainforest Pyramid at Moody Gardens and the new Historic Pleasure Pier, which opened last May. But Cast says there are also lesser-known attractions. "The downtown district is wonderful, there's lots of art galleries, restaurants, new museums, and a lot of the historic homes are open for people to see."
Tourism is the number one annual industry in Galveston, according to the Convention and Visitors Bureau, and based on recent numbers it does appear the city is all the way back from the Ike disaster. Last summer was the city’s best tourism season on record, with more than $55 million in hotel revenues. Cast says they are hoping to top that this year with the new campaign and some help from their neighbors here in Houston. "What I like to tell people is if you haven't been to Galveston in the last couple of years, you haven't been."
Check out the new "Galveston" video here.
Watch Glen Campbell perform "Galveston" here.