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Houston Biz Cash In on Valentine's Day
Wednesday, February 13, 2013    
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Flowers, jewelry still tops.

Valentine's Day means big business, $18.6 billion to be exact, with the average person now shelling out roughly $131 on their sweetheart.  That's about $5 more than last year.

Smita Patel at the River Oaks Flower House says the holiday accounts for about 25% of her yearly profits.  “A little store like ours, we already had 50-60 orders Wednesday, and like 200 orders going out Thursday,” she tells KTRH News.

Her most popular bouquet runs about $95. “It include some tulips, orchids and roses,” says Patel.  “It's been very popular, we've been selling a lot of those.”

Don't forget the bling!

Sangeeta Sethi with Select Jewelers says she has plenty of choices to fit your budget as well.  “Lots of earrings, lots of pendants, diamond hoop earrings, diamond studs and little promise rings are very popular,” she says.

Sethi says there are a lot of lucky ladies in Houston, adding most of her clients are men.

“They walk in, you know they don't know what they want, but when they leave they've got that bag and they're ready to go give it to her,” she says.

Pets will get love too, with more than $815 million expected to go toward gifts for our furry friends.