Mayor: "City is not for sale"
What's your name worth? Well if you're Sugar Land, Texas it could be worth about $500,000. That's what a Los Angeles based website is offering to pay the Houston suburb to change its name to match their website, SugarDaddie.com. The half million dollar offer comes as the dating site "where the classy, attractive and affluent people meet" comes as the site celebrates their 10th anniversary. The terms of the deal is for the city to change it's name for a period of 10 years.
The dating site's C-E-O Steve Pasternack said they are "very serious about branding the city and giving birth to the first dating site-sponsored city in America.” The terms of the deal would be more than just changing the city's welcome sign on the side of the road. SugarDaddie.com would be on the fire stations, city hall, regional airport and the city would be required to invite the public to an event where a key to the city is presented to SugarDaddie.com
So what does the city of Sugar Land think of the $500,000 offer? Mayor James Thompson spoke with Matt Patrick and said "It’s pretty cool to be recognized like that.” He also said he thinks the offer is great marketing on their part but the city has an assessed value of over $10 billion dollars. Thompson also mentioned that the naming rights for the ballpark alone were much higher than the offer to re-name the city. The mayor added that at this point the City of Sugar Land is not for sale.