Annual Super Bowl of Caring gets underway.
The Super Bowl of Caring kicks off Wednesday morning at the Houston Food Bank.
Local director Jacqueline Ross says this year's goal is to raise $3.5 million worth of food with help from Kroger, HEB and Randalls.
"At each of the grocery stores you'll see brown bags that have already been packed with items most needed at the Food Bank," Ross tells KTRH News. "Or you can make a monetary donation at the cash register."
Nearly 1,200 Houston area groups signed up to collect items this year, including local Scouts who will go door-to-door collecting donations.
Ross says the nationwide food collection grew out of a South Carolina church back in 1990.
"There was a young preacher who was talking to his congregation, it happened to be Super Bowl Sunday," she says. "And he was reminding them to be mindful of those who don't even have a bowl of soup to eat on that particular day."
The annual food drive runs through Super Bowl Sunday.