Landmark, bar owner head to court over trademark
San Antonio Bar owner Christopher Erck is trying to trademark the phrase "I Can't Remember the Alamo that he can use on t-shirts and hats promoting his business. The Texas General Land Office, which operates the Alamo, has gone to court in an effort to stop Erck from getting that trademark. Spokesman Mark Loeffler he has a problem with this.
“Surely there must be a better way to promote a bar or to promote a business than to disparage the memory of the defenders of the Alamo and its 300 year history,” Loeffler said.
Loeffler says he hopes Erck will decide on his own to go in a different direction.
Loeffler said, “This is something sacred to the heart of Texans and there really should be another way of promoting his business. He should come out and say he is going to find another way to do it.”
KTRH Marketing Expert Bill Fogarty says he is stunned that someone would try to do this.
“If he was in Toledo, Ohio it might be alright. But this is really ridiculous,” Fogarty said
Fogarty says the case could drag on for a long time, and that Erck might actually wind up getting his way.
KTRH tried to get in touch with Erck and his lawyer, John Cave, for his side of the story, but those calls were not returned.
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