I don't know much about Missouri State University . . . but I know this is NOT a ringing endorsement.  The school recently printed up 8,500 custom book bags for students . . . and misspelled the word UNIVERSITY. They spelled it U-N-I-V-E-R-I-S-T-Y.  They handed out 6,000 of the bags, and say it would cost about $71,000 to remake them.