Sound like a bizarre source for advice? Think about it: He spreads good will, gets his work done on time, and he's a great judge of character.

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Do you believe in Santa Claus?

Whether you ever did--or still do--today I submit a different reason for thinking of the jolly old elf: business inspiration. Here's a figure who exudes good will. He's well-liked wherever he goes. And he has a number of attributes that every entrepreneur should aspire to have. Stay with me.

Good Reputation

You can’t buy a good reputation; you must earn it. Santa has a positive reputation because he is a magnanimous soul who stands for goodness and generosity. There is nothing more important than a good reputation in building a successful business. Stand for what is right, and you won’t get knocked down.

Great Memory With Names

Santa never forgets a name. If you want people to know how much you care, show them how much you remember. Learn their names and use them often. It’s an important skill to develop.

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