For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte.
The average consumer now subscribes to three streaming video services – the same level of commitment as last year, consulting and advisory firm Deloitte found in its Digital Media Trends survey published Tuesday.
Overall, more people are subscribing to streaming services such as Netflix and Hulu, with 69 percent of consumers saying they subscribe to at least one, up from 55 percent last year, according to Deloitte.
Gadget Nation, Author Steve Greenberg tells KTRH, "If cable doesn't lower prices and improve services they could see some major challenges in the near future."